Matthew Coleman Joins AmeriLife as Vice President of Annuity and Life Product Innovation
Longtime industry executive, seasoned actuary and product designer expands AmeriLife’s Product Innovation leadership bench
CLEARWATER, Fla. – December 6, 2022 – AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions, announced today that Matthew Coleman has joined the company as vice president of Annuity and Life Product Innovation.
In this newly created role, which will report to AmeriLife’s Senior Vice President of Product Innovation Brad Shelton, Coleman will partner with the company’s valued carrier partners to expand AmeriLife’s proprietary life insurance and annuity offerings to better meet the increasing demands of the company’s affiliates and their agents and clients.
“Matt brings a powerful combination of actuarial expertise and leadership experience within both carrier and distribution organizations,” said Shelton. “His addition comes at a perfect time given AmeriLife’s continued growth in the life and annuities space. We’re thrilled to have him join our team.”
Coleman brings nearly 30 years of industry experience to AmeriLife, most recently serving as a director at Willis Towers Watson, where he led business and product development, actuarial support and distribution strategy for the fixed, indexed and variable annuity markets. Previous to Willis Towers Watson, Coleman worked in progressively senior positions for BMA Insurance Company and financial services company CreativeOne. He also co-founded the Ideal Producers Group, where he spearheaded the actuarial department and led product innovation, design and marketing. Coleman, who holds Bachelor’s and Master’s degrees from the University of Kansas, is also a fellow of the Society of Actuaries and a member of the American Academy of Actuaries.
“At a time of increased distribution aggregation in the life and annuity markets, the integration of product development and distribution is a key business accelerator,” said Coleman. “Quality and insightful product development turns insurer relationships into long-lasting partnerships and maximizes the value delivered up and down the vertical. I look forward to helping deliver that on behalf of AmeriLife.”
“Matt’s appointment comes at a critical time of increasing demand for solutions that deliver on consumers’ total financial wellbeing,” added Pat Fleming, executive vice president of Product Innovation and corporate actuary. “We look forward to Matt’s contributions with the development of proprietary life and annuity products, which will expand our growing product portfolio and provide unique solutions for our carrier partners as well as our marketers, agents and consumers.”