Gordon Marketing Acquires SeniorHealthPro
Houston-based Medicare brokerage company and call center officially joins AmeriLife-affiliated FMO to extend personalized benefits solutions to a growing Hispanic population
NOBLESVILLE, Ind., CLEARWATER, Fla., and HOUSTON – September 24, 2024, Gordon Marketing, a national, independent, and family-owned field marketing organization (FMO) and an affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it had acquired SeniorHealthPro Corporation (“SeniorHealthPro”), an independent marketing organization (IMO) and call center started by husband and wife team, Juan Carlos and Nohemi Mendez, focusing solely on Medicare Advantage products. Per the agreement, terms of the deal were not disclosed.
“SeniorHealthPro has grown impressively toward its goal of helping as many Hispanic seniors as possible understand and secure Medicare and the benefits they are entitled to,” said Rebecca Gordon, president of Gordon Marketing. “Juan and Nohemi have built a reputation of trust helping this underserved community of Houston, which has now grown to serve more than 40 states nationwide.”
Motivated by the experience of caring for his parents and helping them navigate the complexities of Medicare, Juan Carlos launched his company to help other families gain the proper guidance to help their loved ones make essential healthcare and financial decisions.
“Our company was born from the love of family and the passion for helping others understand their options when making important health and financial decisions,” said Juan Carlos Mendez, owner and president of SeniorHealthPro. “That passion grew, and as we welcomed more employees and partnered with more insurance companies, it became clear that the next level of growth required deeper integration and innovation. AmeriLife’s focus on culture, best-in-class business environment, and extensive customer-centric distribution network offer was the best choice in the market.”
SeniorHealthPro has over 35 full-time employees and more than 60 agents licensed in nearly all 50 states, capturing leads through direct mail, social media, and radio advertising. With Gordon Marketing and AmeriLife, Senior Health Pro will enjoy expanded access to tools and resources to boost its reach, productivity, and profitability.
“Juan Carlos and Nohemi’s commitment and drive for SeniorHealthPro’s success truly inspire us,” said Scotty Elliott, Chief Distribution Officer of Health for AmeriLife. “This collaboration underscores the strength of our growing Health Distribution network, allowing us to support more minority beneficiaries to secure their healthcare insurance needs through exceptional dedication and customer service.”